Jim Beam Bourbon


Create hero bottles of a Jim Beam bottle refresh for an upcoming photoshoot.


The standard Jim Beam bottle has a combination of custom colors, foil, and varnish effects; but the most challenging is the multiple levels of embossing. The seal on the front and the Master Distillers on the sides are fairly straight forward, but the subtle texture on the paper is
 created as a separate emboss based on a client-supplied texture. The execution for the remaining bottles was similar, utilizing the same technique for the seals and matching all colors to the Beam brand standards.

  • Embossing
  • Assembly
  • Custom Color Matching
  • Direct Image Printing
  • Metallic Inks

Liquor packaging gets the studio excited. It usually involves requests for cool paper stocks, foils, and intricate embossing techniques.