Create a hero bottle for the Jägermeister brand refresh.
Working directly with Mast-Jägermeister’s art department, we sourced different paper stocks and foils; provided color drawdowns and different levels of embossing. Both the front and back labels, neckers and caps were produced and applied to the new glass structures sent by the client.
Embossing specifications were met as well for depth of art and typography. This label was printed by hand using the direct imaging method. Foils were stamped upon matching to sample. Male and female embossing plates were laser engraved into acrylic and ultimately embossed on our letterpress. We received the request on a Thursday afternoon. Project made FedEx for a Saturday delivery.