Conservation International Mastercards
Problem
Mastercard approached us to work with their agency, McCann to produce a series of credit and debit cards supporting Conservation International.
Solution
A2A took the image files from McCann and built card mechanicals to Mastercard specifications for the 4 animals displayed. The print-ready mechanicals were specific for both the US and Global markets. Tokenized and Non-Tokenized image files were built for digital wallet and marketing applications across all markets.
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Creative Production
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Direct Image Printing
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Custom Color Matching
This program will help promote awareness of the urgent need to preserve the habitats of these and more than 2,000 other Critically Endangered Wildlife species, with card expiration dates that aim to highlight the short timeframe to help protect many of these animals.
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